Step-by-step guide to choosing a perfect color palette using color theory, tools, and real-world examples.
ColorCraft Expert
Design Intelligence Team
Published
A strong color palette improves usability, branding, and emotional impact.
Define brand personality, audience, and context.
Use palette generators and contrast checkers.
A thoughtful palette enhances every design decision.
Most effective palettes use 2–3 primary colors with neutral support colors.
Continue your color design journey with these expert guides.
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