Finance & Banking Palettes.
Conservative yet modern color palettes for financial institutions, fintech, and investment services. Build trust through color choices.
Psychology for Finance & Banking
Financial services require maximum trust signaling through color. Blue dominates overwhelmingly due to its associations with stability and reliability. Green, with its money associations, serves as a secondary choice. Modern fintech companies are pushing boundaries with bolder palettes, but established institutions maintain conservative approaches. Security and reliability must be communicated through every design choice.
✓Color Do's
- •Use blue as primary for trust
- •Incorporate green for growth/money themes
- •Use gold/bronze for premium services
- •Maintain clean, organized layouts
- •Consider regional color associations
✕Color Don'ts
- •Avoid frivolous or playful colors
- •Don't use red except for negative indicators
- •Avoid unstable or trendy palettes
- •Don't overwhelm with too many colors
- •Avoid colors without accessibility contrast
Curated Finance & Banking Palettes
Gold Finance
Green Finance
Blue Finance
Brand Case Studies
Robinhood
Disrupted finance with a bold green palette, signaling accessibility and democratization of investing.
Chase
Classic blue branding that signals reliability and institutional stability.
Popular Finance & Banking Colors
Expert Guidance
What colors work best for finance & banking?
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Financial services require maximum trust signaling through color. Blue dominates overwhelmingly due to its associations with stability and reliability. Green, with its money associations, serves as a secondary choice. Modern fintech companies are pushing boundaries with bolder palettes, but established institutions maintain conservative approaches. Security and reliability must be communicated through every design choice.
What colors should finance & banking brands avoid?
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For finance & banking, avoid: Avoid frivolous or playful colors. Don't use red except for negative indicators. Avoid unstable or trendy palettes. Don't overwhelm with too many colors. Avoid colors without accessibility contrast. These can undermine your brand message.
How do successful finance & banking brands use color?
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Robinhood: Disrupted finance with a bold green palette, signaling accessibility and democratization of investing. Chase: Classic blue branding that signals reliability and institutional stability.
What are the color dos for finance & banking?
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Use blue as primary for trust. Incorporate green for growth/money themes. Use gold/bronze for premium services. Maintain clean, organized layouts. Consider regional color associations