Healthcare & Medical Palettes.
Trustworthy color palettes for healthcare providers, medical devices, and health-focused applications. Prioritize calm and cleanliness.
Psychology for Healthcare & Medical
Healthcare colors must accomplish multiple goals: convey competence and trust, create calm in potentially stressful situations, and signal cleanliness and hygiene. Blue and green dominate for their calming properties and associations with health. White space is essential, suggesting sterility and clarity. Accent colors should be used sparingly and never suggest alarm.
✓Color Do's
- •Use calming blues and greens
- •Incorporate plenty of white space
- •Use warm accents for approachability
- •Ensure maximum accessibility compliance
- •Consider colorblind users carefully
✕Color Don'ts
- •Avoid aggressive reds (except for emergencies)
- •Don't use dark, heavy colors
- •Avoid overly clinical cold whites
- •Don't use colors that suggest illness
- •Avoid trendy colors that may date quickly
Curated Healthcare & Medical Palettes
Teal Healthcare
Blue Healthcare
Brand Case Studies
One Medical
Uses a warm, approachable color palette that distinguishes it from clinical competitors while maintaining professionalism.
Calm (App)
Deep blues and nature imagery create a peaceful environment for mental health support.
Popular Healthcare & Medical Colors
Expert Guidance
What colors work best for healthcare & medical?
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Healthcare colors must accomplish multiple goals: convey competence and trust, create calm in potentially stressful situations, and signal cleanliness and hygiene. Blue and green dominate for their calming properties and associations with health. White space is essential, suggesting sterility and clarity. Accent colors should be used sparingly and never suggest alarm.
What colors should healthcare & medical brands avoid?
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For healthcare & medical, avoid: Avoid aggressive reds (except for emergencies). Don't use dark, heavy colors. Avoid overly clinical cold whites. Don't use colors that suggest illness. Avoid trendy colors that may date quickly. These can undermine your brand message.
How do successful healthcare & medical brands use color?
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One Medical: Uses a warm, approachable color palette that distinguishes it from clinical competitors while maintaining professionalism. Calm (App): Deep blues and nature imagery create a peaceful environment for mental health support.
What are the color dos for healthcare & medical?
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Use calming blues and greens. Incorporate plenty of white space. Use warm accents for approachability. Ensure maximum accessibility compliance. Consider colorblind users carefully